TATI Farm to table
2022
The task was to create a harmonious connection between the brand identity and the interior space, shaping a warm, cozy and welcoming atmosphere that reflects the spirit of the countryside in the middle of the city. Inspired by a love of the farm, the restaurant is driven by the ingredients of local small producers — the food comes from the farm to the table in the shortest possible route. Named after the horse that lives on the organic farm in Biatorbágy, TATI brings the romanticism of rural life back to the hustle and bustle of the city centre, a feeling we aimed to capture throughout both the visual identity and the spatial design.
The logo was inspired by the elegant silhouette of the owner’s favourite horse, translating its graceful character into a minimal and memorable visual mark. This sense of softness and familiarity also guided the interior concept: The brand identity is infused with the slower, more mindful rhythm of countryside living, expressed through a graceful and uncluttered visual system across both print and digital applications.
Shapes and textures draw inspiration from the landscape and textures of farmland, while the hatched graphic patterns subtly recreate the atmosphere of agricultural fields. TATI’s close-to-nature philosophy is further reflected in the interior surfaces and cladding materials, elevated through Viaplant’s rich and tactile material combinations.
